Director of Sales & Marketing, F&M Bank Arena

Job Title: Director of Sales & Marketing
Department: Marketing
Job Reports To: General Manager, F&M Bank Arena
Location: F&M Bank Arena in Clarksville, TN (on-site role)
Bridgestone Arena Contact: Sr. Director of Marketing, SVP Tickets/Premium Sales and Youth Hockey
Status: Exempt
Major Responsibilities/Activities:
· Responsible for all marketing, sales, promotions, and grassroots support for F&M Bank Arena projects. This includes management of all marketing and sales staff, and oversight of traditional marketing and media, website content, social media, and extensive coordination and collaboration with event presentation staff.
· Support ticket sales, premium and sponsorship departments’ efforts to maximize revenue for F&M Bank Arena, partnering effectively with internal departments to ensure consistent and constant communication. This will include, but not be limited to the following activities:
o Develop marketing strategy and guide the creative process related to these initiatives together with the Sr. Director or Marketing
o Support Austin Peay State University’s marketing team efforts
o Identify ways to enhance our online presence, including website, social media, database, mobile marketing, and additional digital opportunities
o Manage relationships between promoters relative to media placement to appropriately support concerts and events.
o Manage relationships with local media and advertising representatives as well as outer market radio stations.
o Coordinate group sales initiatives for arena events with group sales department.
o Seek new contacts and maintain positive working relationships with all media representatives, industry organizations, promoter contacts, and all existing clients.
· Work closely with Sr. Director of Marketing and agency of record to develop and execute a comprehensive marketing program, both short- and long-term, to support ticket sales, sponsorship implementation/activation, and revenue objectives of the arena This will include, but not be limited to the following activities:
o Manage the development and timely executions of all advertising/media communications (conventional and new media) including the targeted and timely production of all broadcasts, digital, outdoor, and other media.
o Support the agency with the media planning, placement, and trafficking process for paid and non-paid media.
· Assist Director of Finance in developing marketing operating budget and oversee day-to-day management of the budget.
· Maintain event PR list
· Assist with event and game day marketing needs including meet and greets, media escort, plaza parties and sponsor activation needs
· Solicit new business for F&M Bank Arena ticket sales.
· Develop and cultivate strong buying relationships with customers.
· Contribute meaningfully to the sales culture by developing mutually beneficial working relationships with team members, clients, partners, and other VIPs.
· Offer ideas and strategy on initiatives that can drive new business.
· Recruit, hire, train and coach Sales Associates to attain their highest potential.
· Track and monitor team performance on an hourly/daily/weekly/monthly basis.
· Provide daily sales reports to Sabertooth Sports & Entertainment team.

· Other duties as assigned by management

Minimum Requirements:
· Degree in marketing or a related field
· Minimum of 5 years working experience in sports and event marketing
· Computer experience in Microsoft Word, Excel, and TurboCAD is preferred
· Experience using Archtics Application Programming Interface (API) preferred
· Must possess a positive and professional attitude and a desire to work in cooperation with a cross-section of colleagues in various departments
· Proactive planner with a sense of urgency, creativity, style and attention to detail
· Experience in multi-tasking with multiple work-intensive projects
· Ability to prioritize multiple projects and meet deadlines
· Agency or entertainment advertising / promotions background preferred
· Must possess exceptional project and relationship management skills
· Must possess valid driver’s license in the United States and be insurable by company’s insurance provider
· Ability to work in cold temperatures on occasion
· As a condition of employment, qualified applicants will be subject to a background check, including criminal history, driving history, previous employment verification and character references.
· Possess a valid driver’s license, possess a suitable driving history and be insurable by company’s insurance carrier (without conditions)
Essential Physical Functions:
· Must be able to work evenings, weekends, and holidays as dictated by team / event schedule
· Lifting and handling heavy items up to fifty (50) pounds
· Excellent speaking and listening skills, requiring the perception of speech
Equipment Used:
· General office equipment (i.e., PC, copier, facsimile machine, scanner, etc.)
Preds Perks:
· Medical, dental, vision, disability, and life insurance
· 401k plan featuring a company match
· Remote work opportunities
· Priority access to event presales
· Complimentary mental health and counseling resources
· Nashville Locker Room discount
· 19+ days of Paid Time Off (PTO) per year
· Complimentary tickets to events
· Ford Ice Center benefits, including free programming for employees + discounted programming for family members
· Corporate partner discounts
· Opportunity to receive commissions through Smashville Sales Program
· On Demand Pay
· Much more!
Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instruction or assignments.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Employer: F&M Bank Arena
Job Category: Marketing Sales
Job Type: Full Time